The total customer base stands at 3,238, of which 793 are consumer members. This presents a substantial opportunity for Superstore Giant to increase its consumer membership through targeted incentives and loyalty programs. By offering exclusive benefits, discounts, and rewards for members, the company can enhance customer retention and attract new members. Moreover, cross-promotional strategies that highlight high-performing categories such as Furniture and Technology can entice more customers to join the membership program. Leveraging the strong geographic presence in California, New York, and Texas, along with a focus on consumer-driven growth initiatives, can help Superstore Giant maintain and accelerate its overall growth trajectory.