Sales of Products Based On Segmentation


This company has three product categories namely Office Supplies, Furniture, and Technology, among the three categories furniture has a percentage of 44.3% which can be said to be a good performance in overall sales. Of the three categories are divided into sub-categories, in Office Supplies has nine sub-categories namely Binders, Storage, Paper, Appliances, Art, Supplies, Labels, Envelopes, and Fasterners, then in Furniture has four sub-categories namely Chairs, Tables, Bookcases, and Furnishings, finally in the technology category has four sub-categories namely Phones, Accessories, Copiers, and Machines. In the furniture category, chairs are the top sub-category and the underperformers are fasterners in the office supplies category.


From this data, it can be concluded that it is necessary to understand market trends and understand the conditions of customer preferences, so that companies can optimize what products are really needed by customers in certain conditions.


No Segment Category Product Name Sales